HOUSTON (Covering Katy News) - H-E-B has scoured the Lone Star State in search of the most delectable culinary creations from talented Texans during the company’s annual Quest for Texas Best competition and a Katy family has made the cut. Family owned 3 Sons Foods is operated by sixth and seventh generation Texans, Traci Johannson and her three sons, George,11, Luke,14, and Ayden,16. The company produces and sells a creamy cilantro sauce called Diablo Verde.

Available in mild, medium and hot, Diablo Verde combines cilantro, lime, garlic, jalapeños and spices perfect for dipping, flavoring seafood, chicken, tacos, enchiladas, salads, burritos, empanadas, samosas and much more.  Made in Texas using the freshest ingredients, Diablo Verde is gluten free, preservative free, egg free, nut free, soy free, vegetarian, 100-percent natural and 100-percent full of flavor. 

The local 3 Sons Foods has won and placed in many competitions, including 1st place in best Salsa Hot; 2nd place for best new product from The Chile Pepper Magazine Contest; 1st and 3rd place Green Sauce Judges Award; and 2nd and 3rd place Green Sauce People’s Choice from The Austin Chronicle Salsa Fest. Staying true to the company motto, “Eat Diablo Save Rhinos,” a portion of Diablo Verde sales goes to the International Rhino Foundation to help stop the illegal poaching of rhinos. 

After tasty deliberations, 20 finalists with a flair for food were selected out of more than 824 entrepreneurs from 136 cities and towns across the state. The finalists will showcase their products on August 7-8 before a panel of judges at the Houston Food Bank to stake a winning claim in the sixth annual competition.Traci and her sons are in the running for the big prize.  

Winners will receive a combined $70,000 in cash prizes and sought-after space on H-E-B shelves. H-E-B will award the Grand Prize winner $25,000, the coveted title of “Texas Best” Primo Pick and placement on store shelves; the first-place winner $20,000; the second-place winner $15,000; and the third-place winner $10,000.

“Since its inception in 2014, our sourcing team has sifted through more than 3,000 products in the Quest for Texas Best competition. This contest has yielded nearly 450 unique products worthy of company-wide distribution and awarded nearly $400,000 in prize money,” said James Harris, Director, Diversity & Inclusion and Supplier Diversity, H-E-B. “We continue to be amazed at what Texans bring to the table and how their creations are received in stores.”

The top 20 finalists in the 2019 competition will present their creations to a panel of expert judges who will select four winners based on quality, marketability and product readiness.

This year’s competition generated a delicious mix of brats, brittle, sauces, and pickles, mixes, mixers, cookies and crickets. Throughout two qualifying rounds, H-E-B Business Development Managers selected submissions on taste and flavor, customer appeal, value, uniqueness, market potential, and differentiation from products already available at most H-E-B stores.


. 3 Sons Foods, LLC

. All Y'alls Foods

. Basia's Pickles, LLC

. Davila's BBQ (est.1959)



. Grain 4 Grain

. JD's Chili Parlor

. Naughty Noah’s Vietnamese

. Le Sauce

. Lickstrips

. Lips Smacker's

. Madge's Food Company

. Primos Coffee Co.

. Push Water Company

. Santte Foods

. Smokey Denmark Sausage Company

. Statesman Beverage Co

. To the Moon Family Foods Company

. Uncle Ray's Peanut Brittle

Quest for Texas Best is a signature program for H-E-B’s Primo Picks brand, which labels best-in-store products that are all unique, delicious, and new. H-E-B Primo Picks invites customers to enjoy products that are unique, delicious, and possibly new to their palates. As part of H-E-B’s commitment to providing local product options, H-E-B is the State’s largest marketer of the “GO TEXAN” logo with over 7,685 locally produced items on our shelves of which over 1,000 are Own Brand.


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